Are you passionate about making a meaningful impact in the digital age? Are you driven by the idea of connecting people to the limitless possibilities of the internet, especially those who need it the most?
We are on a mission to close the digital divide by providing free Wi-Fi access through our innovative content platform. Imagine a world where people can stay connected, learn, work, and be entertained during their daily commute on buses and taxis. We are turning this vision into a reality.
As a Marketing Manager, you will play a crucial role in shaping the future of digital inclusion. Your creative strategies and marketing prowess will help us reach and engage with all internal and external stakeholders, including media partners, industry associations, and content producers. This is not just a job; it's an opportunity to be part of a movement that empowers our country's most disadvantaged people by granting them access to the Internet.
Key Responsibilities:
- Create and execute marketing plans aligned with company goals and target audience.
- Plan, execute, and analyze multi-channel marketing campaigns, including digital marketing, email marketing, social media, and content marketing.
- Collaborating closely with Development, Project Management, Design & User Experience, Account Management, and cross-functional teams to gather insights and align content initiatives within the platform's strategic goals.
- Oversee the design team responsible for creating visuals and creative assets for marketing campaigns.
- Manage the marketing budget effectively to maximize ROI.
- Organize and participate in promotional activities, including events and trade shows.
- Provide regular reports and presentations to the senior management team, detailing the progress of marketing initiatives and the achievement of set targets.
- Manage relationships with content clients and producers, addressing their needs effectively
- Curate and review content submissions for quality and relevance.
- Develop and implement strategies for content curation, staying current with industry trends and Kasi pop culture to provide users with captivating experiences.
- Maintain a thorough understanding of the platform's content ecosystem, including micro-apps and content delivery methods, to optimize user engagement and satisfaction.
- Monitor content performance metrics and provide recommendations for improvement based on user engagement and feedback.
- Organize and participate in events, trade shows, and other promotional activities to promote the company and its products/services.
- Collaborate with Account Manager to tailor content offerings to clients' objectives and preferences.
- Identify media opportunities, pitch story ideas, and manage public relations efforts to enhance the brand's reputation and reach within the industry.
- Craft compelling narratives that convey the company's message effectively.
- Act as a point of contact for content-related inquiries from internal teams and external partners.
- Stay updated on digital media and content management technologies, suggesting innovative strategies.
- Utilize marketing analytics for data-driven decision-making in content strategies.
- Conduct in-depth research on the public transport sector in South Africa to create relevant content.
- Oversee the design team responsible for creating visuals for marketing campaigns.
- Manage the website content and optimize user experience and SEO.
- Plan, create, and manage marketing collateral and advertising campaigns.
- Develop and execute integrated marketing communication strategies that ensure consistent messaging across all channels.
- Leverage data and insights to refine integrated marketing communication strategies.
Requirements:
- Diploma or Degree in Marketing, Social Media, Digital Marketing, or Multi-Media.
- Strong passion and understanding of Kasi pop culture.
- Proven experience in content management, curation, and strategy within a digital platform or similar industry.
- Strong project management skills.
- Proficiency in multi-media design tools and proven track record in graphic design and branding.
- Excellent written and verbal communication skills.
- Familiarity with content marketing principles and digital content trends.
- Collaborative team player.
- Analytical mindset.
- Strong interpersonal skills.
- Ability to adapt to a fast-paced environment.
If you're ready to embark on a career where you can make a genuine difference and be a catalyst for change, join our team. We are looking for a Marketing Manager who shares our passion for digital equality and is excited about the journey ahead. Come help us bridge the digital divide, one commute at a time.